Schlossberg's top three rules for success? "Service, service, and service. "The best nuggets of information are often in the little sidebars you'll read.just ideas that make you think and that you can apply." Some of the best advice he gets is from reading magazines directed at small businesses.
"The business plan is just a way to write down what your goals are the first year or two," says Schlossberg. Within a few days, he had a complete business plan.
Seven years ago, he went to the library, checked out three books about "how to write a business plan" that seemed sensible, and then used the most appropriate model as a guideline. Jay Schlossberg, whose Media Central is a strong seven figure sole-proprietorship, with clients like HBO, Microsoft, Dick Clark Productions, Showtime & RealNetworks, is more proof that business plans work. "You need to plan and prepare for all sorts of contingencies, like taxes, insurance, workman's compensation, health and dental plans, purchasing, etc." Parks should know: he and wife Barbie started Dominion Post in 1993. reminded audience members, however, that because it takes hundreds of thousands of dollars to start a post-production company, banks and investors expect a business plan. The most successful people are those who respond to their inner drive if you have an idea, run with it."īill Parks, Jr. "It's an advantage to plan things out, but it's not the only way. LeHuray encourages would-be entrepreneurs to go with their gut. "I'm thrilled with this community." LeHuray said the Washington market is strong, compared to Richmond and Baltimore, in part because "there's a totally different mind set here with marketing." According to LeHuray, business owners in Richmond and Baltimore are afraid that if they talk about their businesses, someone will steal their ideas.
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"As a writer/editor/publisher, I'm free to mingle in all parts of the local video community, and be an observer," he said. It has since become the Bible for the mid-Atlantic production community, with a high percentage of subscribers are in NY and LA. He sold that one and started iCOM in 1997. Taking a page from Jimmy Buffett, he changed his latitude and attitude for three years and lived on a boat in the Bahamas, before happenstance took him to Annapolis where he started his first magazine devoted to the local film and video community. LeHuray, a self-professed "boat bum," displayed 1960's sensibilities in the 1980s. The evening's panelists - Steve LeHuray, founder/publisher of iCOM Magazine Jay Schlossberg, President/Owner, Media Central Bill Parks, Jr., President, Dominion Post and Sandy Cannon-Brown, President, Videotakes - covered a wide range of topics. Moderated by Lynn Falcon, who, along with her husband Paul, runs Bella Faccia, the panel discussion combined prepared questions and direct inquiries from the audience. One definition they agree they've fulfilled: they're doing what they want to do - and getting paid to do it! Although there's no book of rules to follow towards success as an independent, each of the paths taken by the evening's four panelists have led them to success in many of its definitions. Many attendees stayed and talked after the panel discussion finished at 9 P.M.
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More than 80 people convened at Atlantic Video on October 19th, 2000 to hear four fascinating, successful entrepreneurs talk about how to create and maintain a home-based or "small" (in name only!) business.
How to Start and Maintain a Successful Home-Based or Small Business